The NFL carried Netflix to its most-watched Christmas Day ever

After technical glitches marred its first live sporting event, the heat was on Netflix to pull off its NFL Christmas Gameday… especially since the streamer paid $150 million for the festive football doubleheader.

But it seems to have paid off: the two games averaged 26.5 million viewers in the US, making it Netflix’s most-watched Christmas Day ever. Viewers from 218 countries and territories tuned in to at least one of the games, with the Chiefs-Steelers drawing in 30 million viewers worldwide and the Ravens-Texans game attracting 31.3 million.

NFL by NFLX

This marked the first of the NFL’s three-season partnership with Netflix to broadcast games on Christmas, as well as the streamer’s first foray into the NFL, giving further credence to football fixtures becoming some of the streaming sphere’s most lucrative assets.

See the full article here.