Streaming Tops American TV Viewing 📺

What We’re Showing

This graphic shows monthly TV viewing by platform in America. Data is from Nielsen, with figures as of April 2024.

Key Takeaways

• Streaming services have the highest share of total U.S. TV usage, with YouTube being the most popular platform with 238 million users in America.
• Millennials make up the biggest share of Netflix users, and are projected to reach 50.6 million in 2024.
• Broadcast and cable TV still account for the majority of TV viewership, at 51.3% of total usage.