Podcasts have become a huge part of the election cycle

Thousands of Donald Trump supporters were left waiting at a rally in Michigan on Friday, after the Republican candidate rearranged his packed schedule to record a three-hour interview with Joe Rogan — a clear testament to the power of podcasting in this year’s election.

Though he’d previously ruled out hosting Trump on “The Joe Rogan Experience,” which currently counts just under 16 million global Spotify followers, Rogan — like many other podders this election cycle — opened his platform to the presidential candidate, covering topics from election fraud to environmental concerns across the interview. The episode has a good chance of becoming the most-watched video on the channel, having already racked up 34 million views in just three days. The current tally already puts the Trump episode in fourth place out of the 3,200+ videos that have propelled the JRE YouTube channel to more than 5.5 billion total views.

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