Mobile Gaming Is America's Favorite Gaming Format 🕹️

What We're Showing

The share of U.S. consumers that reported gaming on a qualifying device within the past month.

The data comes from a Circana online survey of 5,100 active U.S. gamers (ages 2+) conducted in May through June 2024.

Key Takeaways

• About 71% of U.S. consumers played some form of video game in the past month.
• Mobile is the largest platform with 65% of U.S. consumers engaging in mobile gaming in 2024.
• The "Other" gaming category grew by 2% since 2022 due to increased adoption of VR gaming.