Where Data Tells the Story
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Using 12 months’ worth of data from Spotify’s weekly Top 200 chart, piano-learning app Skoove assessed where the music that different nations listen to actually comes from. Of the 73 nations analyzed, 70 had the US in the top five list of where their most-streamed songs originate.
However, some nations still have a lot of homegrown talent on repeat.
Topping the list for home nation artist fandom is India: with a music industry largely ruled by Bollywood soundtracks, 85% of the country’s streams came from Indian artists.
In fact, Turkey, Vietnam, Italy, and Japan — each with their own thriving national music scene — all saw more than 80% of their streams made up by local artists. The popularity of K-pop music, originating from South Korea, was also more evident in Asian countries like Thailand, though its influence on Western culture is mounting.
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