Where Data Tells the Story
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Book genres are fickle things: more a guideline than a category set in stone.
And often genres combine to give rise to new ones.
Take, for example, “Romantasy,” a combination of romance and fantasy.
In the last few years this sub-genre has taken off, a key preference for both younger adults and older women.
Famous examples include Fourth Wing by Rebecca Yarros and A Court of Thorns and Roses by Sarah J. Maas.
Book TikTok (BookTok) has become a critical marketing platform for authors of this genre, and the entire fiction market has benefitted from its success.