INDIAS STATIONERY & ARTS MARKET SHARE

✍️ India’s Stationery Showdown — Brands vs. Unbranded Dominance

India’s ₹multi-thousand crore stationery & arts market is more fragmented than you think.

📊 63% of the market is unbranded — a massive whitespace for growth and brand building.

But here’s how the branded players stack up:

🔹 ITC Limited: 20% (Classmate, Paperkraft)

🔹 DOMS: 12%

🔹 Hindustan Pencils (Nataraj & Apsara): 9%

🔹 Flair: 8%

🔹 Camlin, Linc, Luxor, BIC Cello, Navneet, Rorito — battling it out under 7%

🧠 Insight: Despite decades of presence, most brands have single-digit market share, showing just how much of this industry remains unorganized and under-leveraged.

💡 For D2C brands and investors, this sector offers:

• Room for premiumization
• Brand consolidation potential
• School and office supply scale-ups

🎒Branded is the future — but unbranded still rules.