Where Data Tells the Story
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Every category a brand sells has a price of entry, and a city is worth only as many customers as have crossed it, so the real question is never how big a city is but how many people have reached the threshold where your product becomes a comfortable purchase. That reframing changes where growth teams point their money, because a launch sequenced by affordability tells a payments brand that New Delhi already holds 21 million credit-ready consumers while a jeweller is really chasing the 4 million at the top, and it lets a category be entered in the city where its buyers actually exist today rather than the one with the largest headline population. Read down a column and you have sized the live addressable market for one product across markets; read across a row and you have the order in which to widen a portfolio as a city climbs.