Where Data Tells the Story
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Scent is one of the most powerful senses, capable of creating strong emotional connections and associations for consumers. But have you ever wondered if a scent can be trademarked?
While the process is challenging, it is possible. To successfully trademark a scent in the US, applicants must meet strict requirements and provide substantial evidence, including:
This graphic highlights the products and services linked to the 15 successfully trademarked scents as of June 2023.