Where Data Tells the Story
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The “Småland Spirit,” or “Gnosjöandan” as it’s called in Swedish folklore, is a name derived from the small town of Gnosjö in Småland where the spirit is said to have originally come from. This spirit embodies the region’s unique blend of resourcefulness, frugality, and community-driven entrepreneurship.
This local spirit has undoubtedly made its mark in the global arena, leading to the great successes of companies like IKEA, Husqvarna, and Nibe, all having their origins in this creativity factory disguised as a Swedish countryside.
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