DiagramApr 28, 2024
How Beer Logos Have Changed With the Times 🍺
What we’re showing
The logo evolutions of beer American brands. We chose brands based on a mixture of criteria, including popularity (based on YouGov surveys), availability of logo assets, and those with interesting developments.
Miller Lite goes old school
After following a similar approach to Bud Light’s branding throughout the 2000s, Miller Lite decided to undergo a major rebranding in 2014.
The company returned to its 1970s roots, once again combining a white can with its original blue, gold, and red logo. The redesign largely considered a success, given that Miller Lite sales immediately increased following the change.
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