Where Data Tells the Story
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Adidas is currently the most preferred clothing brand in Saudi Arabia, earning the highest consideration score among consumers.
Nike closely follows in second place, while Puma, Zara, and Gucci round out the top five.
The rankings are based on YouGov’s daily consumer tracking data that measures how likely people are to consider a brand for their next clothing purchase.
It tracked from January to October 2025.
Five of the top ten brands (Adidas, Nike, Puma, and Under Armor) are sportswear labels.
Combined, they command more than 130 points in consideration scores, showing that athletic wear has become mainstream fashion.
Saudi youth, who make up more than half of the country’s population, increasingly see sportswear as casual daily wear rather than just gym gear.
The Kingdom’s Vision 2030 reforms have also boosted interest in sports, fitness, and outdoor activities, making brands like Nike and Adidas part of everyday expression.
Adidas, with its 47.9 score, leads the pack mainly due to its strong brand image, local store presence, and association with global sports icons.