DemographicsJan 16, 2024
These Countries Could Actually Lose Consumers by 2030
What we’re showing
Countries that are expected to see a shrinking consumer class by 2030. World Data Lab classifies a consumer as someone who spends at least $12 per day.
Key takeaway
Demographic changes are a major culprit of this startling trend. In Japan especially, low birth rates are resulting in a shrinking workforce and smaller consumer base.
The emigration of working-age individuals can also shrink a countries’ consumer class. For instance, between 2019 and 2022, Taiwan’s population shrank by roughly 300,000.
Dataset
Region | Country | Decrease in Consumer Class Size by 2030 |
---|---|---|
Asia | Taiwan | -124,000 |
Europe | Bulgaria | -135,000 |
Europe | Germany | -152,000 |
Europe | Portugal | -178,000 |
Europe | Italy | -480,000 |
Asia | Japan | -3,600,000 |
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