Where Data Tells the Story
© Voronoi 2026. All rights reserved.
The global consumer class is split into two: core and affluent consumers. A core consumer can only afford mass market products, whereas an affluent consumer has the choice between luxury and mass market. This visual illustrates how spending across categories is split between core and affluent consumers in 2026. Ranked from top to bottom, spending on food and beverages is primarily driven by core consumers, whereas spending on financial services is mostly driven by affluent consumers. These differences across categories illustrate how most food and beverage, communication and clothing spending is mass-market, whereas transport, restaurants and hotels, and financial services are more orientated to consumers who can afford luxury.