🛒 81% Of New Consumers in 2024 Will Come From Asia

What we're showing

This treemap diagram shows where 113 million new consumers will come from in 2024. World Data Lab defines a consumer as someone who spends at least $12 per day (measured in 2017 purchasing power parity).

Key takeaway

81% of these new consumers will come from Asia, with India and China being the biggest sources by far.

Context

Egypt and Nigeria are the only African countries that will contribute more than 1 million consumers in 2024. Research from Goldman Sachs suggests that by 2075, these two countries could become the fifth and seventh largest economies in the world.