Where Data Tells the Story
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Anyone who’s forked out a (severed?) arm and a leg for Halloween candy this year, expect to see lots of little Rumis and Jinus knocking at the door tonight for tricks and your exorbitant treats.
For those who have no idea who those two are, they’re the main characters from “KPop Demon Hunters.” For those still struggling, that’s the world’s biggest streaming service’s most watched film of all time.
According to Google Trends’ “Frightgeist” — an annual project that analyzes trending costumes in the lead-up to spooky season — this year’s top outfits are dominated by “KPDH,” with costumes related to Netflix’s smash hit rounding out the entire top 5 for surging search interest.
Seasonal retailer Spirit Halloween, which has an exclusive license for selling official “KPDH” attire, not only echoes this in its list of the most popular costumes, but has seen its shelves swept of purple plaited wigs and mini yellow jackets, as reported by The New York Times.