Ranked: The Top Cities in the World by Reputation

Key Takeaways

-According to the 2024 Brand Finance City Index, which surveyed over 15,000 respondents across 20 countries, London tops the global ranking of city reputations with a score of 90.9. Following London are New York (89.9) and Paris (87.8), while Tokyo (86.8) and Dubai (86.0) round out the top five.

-Dubai has maintained its appearance in the global top 10 for the second consecutive year, increasing its score year-over-year by 2.1 points, the largest increase among any city in the top 40. The infamous Gulf city added $6.6 billion in brand value from the previous year, largely due to its recent expo.