Where Data Tells the Story
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The world is split when it comes to inequality by spending. European economies tend to be the most equal, whereas Subsaharan and Latin American economies tend to be the least. The US ranks midpack globally, tilting towards more unequal than other G7 economies. The implications for brands are that when it comes to country-level opportunities, who spends the most does tend to follow a regional trend. The exception to this are Asian economies, whose spending inequality varies more significantly.