Where Data Tells the Story
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Over the past two decades, online shopping has evolved from novelty to norm, with many Americans routinely ordering stuff online that they used to purchase in brick-and-mortar stores. These days, nearly everything can be bought online, with clothing, shoes and groceries the most popular categories,according to Statista Consumer Insights. Statista found that 93 percent of U.S. adults purchased something online in the past 12 months, with two online retailers their clear go-to Shopping destinations.
Nearly three out of four U.S. consumers (73 percent) report making a purchase on Amazon in the past year, while more than half (51 percent) bought from Walmart online. Behind the two leaders, the market is more fragmented: Target, Temu and eBay all trail at half of Walmart’s reach, while Apple, Best Buy and SHEIN complete the top 8. While Chinese Temu and SHEIN quickly captured significant market share in recent years, it remains to be seen how the grapple with tariffs and the end of the de minimis exception for small packages.