Tinder is trying everything to return to growth

Tinder, the OG swipe-centric dating app owned by  Match Group, announced the launch of “Double Date” on Tuesday, a feature that allows pairs of users to match with other pairs... betting on a (previously unsuccessful) hypothesis that “Dating is better with friends” to boost the platform’s falling user numbers.

Singled out

Tinder first tried to launch a double dating product back in 2016, but shelved it a year later due to privacy concerns and confusion about whether the option was meant for monogamous users, per Bloomberg.

Now, in 2025 — ironically a time when polyamory has increasingly become normalized, though this is “not what [Double Date] has been built for,” according to Cleo Long, senior director of global product marketing — Tinder is doubling down on “low-pressure, group-first” dating with friends. The feature will allow users to invite up to three people to match with other duos alongside their solo accounts.

See the full article here.