These Brands Have the Most Momentum Among U.S. Consumers

What we’re showing

The fastest growing brands in the U.S. in 2023, based on research from Morning Consult.

This ranking was determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year.

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Context

• Starry (#2) is a lemon-lime soda made by PepsiCo, which released in Jan 2023. It replaces Sierra Mist as the company’s Sprite competitor.
• Zelle is a digital payments network owned by a consortium of U.S. banks including Truist, JPMorgan Chase, Wells Fargo, and Bank of America.