BusinessMar 12, 2024
These Brands Have the Most Momentum Among U.S. Consumers
@visualcapitalist
What we’re showing
The fastest growing brands in the U.S. in 2023, based on research from Morning Consult.
This ranking was determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year.
See source tab for more details.
Context
- Starry (#2) is a lemon-lime soda made by PepsiCo, which released in Jan 2023. It replaces Sierra Mist as the company’s Sprite competitor.
- Zelle is a digital payments network owned by a consortium of U.S. banks including Truist, JPMorgan Chase, Wells Fargo, and Bank of America.
Dataset
| Rank | Brand | Category |
|---|---|---|
| 1 | ChatGPT | Technology |
| 2 | Starry | Beverages |
| 3 | Zelle | Financial Services |
| 4 | Shein | Fashion |
| 5 | Twisted Tea | Beverages |
| 6 | Southwest Airlines | Airlines |
| 7 | OpenAI | Technology |
| 8 | Social Media | |
| 9 | Instagram Reels | Social Media |
| 10 | Coke Zero Sugar | Beverages |
| 11 | Jeep | Automotive |
| 12 | Amazon Pharmacy | Healthcare |
| 13 | Topgolf | Entertainment |
| 14 | Fox Nation | Media |
| 15 | e.l.f. | Cosmetics |
| 16 | Keystone Light | Beverages |
| 17 | Youtube Shorts | Social Media |
| 18 | Social Media | |
| 19 | HP Instant Ink | Technology |
| 20 | Clinique | Cosmetics |
Data sources
Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 1-24, 2023, and subtracting the share who said the same from Jan. 1-31, 2023.
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