The streaming wars are over… Long live the streaming wars!

With its stock up ~50%, an almost ever-rising sub count, a silver medal in this year’s Emmy rankings, and analysts and publications tripping over themselves to crown it victor of the streaming wars, Netflix has had a pretty strong 2024 so far.

But, there is one video service that stacks up against Netflix on a couple of the most important metrics. According to monthly Nielsen data reported by Variety, Americans spend more time streaming YouTube content on their TVs than they do from any other service.

For the last 6 months, a quarter of all time spent streaming on US televisions has been on YouTube, compared to ~20% on Netflix, as Americans of all ages flock to the Alphabet-owned video-sharing platform for their entertainment fix.

See the full article here.