The economics of Netflix aren’t what they used to be… they’re a lot better
Going against the grain of what some of us might feel — which is that we’re just one night of frustrated Netflix scrolling away from canceling the service after its price rises and password-sharing crackdown — the company’s latest earnings reveal that it’s healthier than ever. Netflix, which started life in 1997 as a mail-only DVD service, reported another quarter of subscriber gains, taking its global total to almost 283 million, with user numbers in all four of the company’s major regions growing in the last 12 months.
That takes Netflix further ahead of its chief rivals, like Disney+, counting roughly 130 million more subscribers than its closest competition. Indeed, as we noted recently, Netflix’s real competition might actually be YouTube. In the six months leading up to July, 25% of all time spent streaming on US televisions was on YouTube, compared to ~20% on Netflix, according to data from Nielsen via Variety.
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