The Total Value of Transactions on TEMU In 4 Years

The global e-commerce market welcomed the Chinese-owned online retailer Temu in 2022.

Ever since then, the platform has ‘paid its way’ to becoming one of the biggest online shopping platforms in the world today.

Questions remain about Temu’s potential to become the next Amazon.

Temu peaked at 2.11 billion website visits in June 2025, settling to 1.8 billion by October of the same year.
Its gross merchandise value jumped from $3 million in late 2022 to about $40.9 billion in 2025, moving roughly $112 million in goods daily.
The U.S. accounts for about one-third of traffic, while Europe has 92 million users.
Still, not anywhere close to Amazon’s market dominance.

Temu launched in September 2022 with only $3 million in monthly gross merchandise value (GMV), growing to approximately $290 million for the whole year.

In 2024, Temu’s actual GMV reached $70.8 billion, which significantly exceeded earlier projections of $29.5-30 billion.

The 2025 $40.9 billion is based on an older projection made in early 2024, which has likely been revised upward given that 2024 results exceeded expectations by more than double.

This kind of acceleration doesn’t happen often.

Even TikTok, known for its viral power, took longer to reach a comparable user base. In 2023 alone, Temu reportedly generated around $3 billion in revenue in its first half-year of operations, a run rate of about $6 billion annually.

The magic ingredient was low prices and aggressive marketing.