BusinessJan 27, 2024
The Most Valuable Brands in 12 Countries
@visualcapitalist
What We’re Showing
The most valuable brands in a dozen different countries. This data comes from Brand Finance’s annual ranking of most valuable brands around the world.
What We’re Not Showing
This data is related to the value of a brand, specifically, as opposed to more general measures of value such as market cap. Visit the source tab for more information.
American Brand Dominance
- U.S. companies make up 51 of the top 100 most valuable brands
- There are six American brands in the top 10, including: Apple, Microsoft, Google, Amazon, Walmart, and Facebook
Global Highlights
- China has 20 brands in the top 100, including one well known around the world: TikTok (along with its domestic counterpart, Douyin)
- Europe’s most valuable brand is Deutsche Telekom, followed by Mercedes-Benz and Shell
Dataset
| Brand | Country | Value (billions, US$) |
|---|---|---|
| Apple | United States | 517.00 |
| Samsung | South Korea | 99.00 |
| TikTok | China | 84.00 |
| Deutsche Telekom | Germany | 73.00 |
| Toyota | Japan | 53.00 |
| Shell | United Kingdom | 50.00 |
| Aramco | Saudi Arabia | 42.00 |
| Accenture | Ireland | 41.00 |
| Louis Vuitton | France | 32.00 |
| Tata Group | India | 29.00 |
| Nestlé | Switzerland | 21.00 |
| TD | Canada | 19.00 |
Data sources
See the methodology link above to see how Brand Finance calculates brand value.
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