The Disney+ 5-Year Plan Hasn't Worked Out
After burning billions of dollars, Disney’s streaming unit is finally profitable, reporting $47 million of operating income, after the company introduced a series of price hikes which made binging episodes of The Mandalorian, Bluey, and The Bear increasingly expensive.
The quarterly figures came just a day after Disney announced yet another raft of price rises across many of its most popular standalone and bundle packages. As of October 17, most Disney+, Hulu, and ESPN+ plans will increase by $1-$2 each: Disney+ with ads, for example, is going up from $7.99 to $9.99 a month, a whopping 25% rise, while the ad-free version will increase from $13.99 to $15.99.
The company was hoping for nearly a quarter of a billion Disney+ subscribers by the fall of 2024. It’s settling for more profits instead.
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