Tesla’s European Sales Have Fallen 50% 📉

Key takeaways

• According to Jan. 2025 sales data, Europeans are turning away from Tesla
• Total sales in the region fell 50% compared to Jan. 2024, with Spain, France, and Sweden seeing the biggest drops

Anti-Elon sentiment

Analysts believe that a large part of this drop is due to Elon Musk’s controversial behavior & political stance, which may be alienating potential customers.

In Germany, Musk has been accused of interfering with parliamentary elections after he repeatedly voiced his support for the right-leaning Alternative for Germany (AfD) party.

AfD is currently celebrating a record second-place result after capturing 20.8% of votes.

The Juniper effect

Another reason for Tesla’s falling sales in Europe could be the rollout of the new Model Y, codenamed “Juniper”. 

It’s likely that many Model Y shoppers have been waiting for Juniper’s release, given its wide-ranging improvements over the outgoing model.