Snap’s stock has been stuck in a rut. Could a TikTok ban give it a boost?

Speculation over “where users will go after TikTok” has been mounting for weeks, as the uncertainty of a TikTok shutdown looms large. After the Supreme Court upheld its ban in a unanimous 9-0 decision announced this morning, the fate of the app seems likely to fall to incoming President Donald Trump, who told CNN he’ll “be making the decision.”

In the background, rival social-media companies have been working hard to make sure they are well positioned in the public’s conscience should TikTok’s 170 million American users suddenly have more free time — and among them is the embattled Snapchat, which launched a new ad campaign Wednesday to court creators.

Stuck in a rut

Snap’s push to cash in on TikTok’s exit comes as the company grapples with stagnating growth in the US and a stock price that’s been in the doldrums for more than 2.5 years.

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