Snacks now dominate the Campbell's brand

Campbell’s is axing “soup” from its name

After more than 100 years, a few iconic pieces of art, and well over 20 billion cans of tomato soup, Campbell’s has decided it’s high time for a rebrand. The 155-year-old company, which officially became the Campbell Soup Company in 1922, is cropping the middle section of its name, as the brand continues to shift away from the product that made it famous.

The Campbell Company, as it will now be officially known, has built out its snack portfolio to make up a very healthy chunk of the business in recent years, with its popular Goldfish crackers as a key growth driver.

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