OnlyFans is One of the Most Revenue Efficient Companies in the World

Key takeaways

• In 2024, OnlyFans generated $37.6 million in revenue per employee
• This puts it massively ahead of other platforms like YouTube and TikTok

How OnlyFans started

OnlyFans was founded in 2016 by British entrepreneur Tim Stokely as a subscription-based platform where creators could monetize content directly from fans, initially targeting fitness influencers and lifestyle personalities.

The platform's growth accelerated during the COVID-19 pandemic, and it has become extremely popular in the adult entertainment industry.

In 2018, Tim Stokely sold 75% of OnlyFans’ parent company to Ukranian-American billionaire Leonid Radvinsky, and later stepped down as CEO in 2021.