Online Shopping Spikes in the Fourth Quarter Every Year 🎄

What We're Showing

This chart, created in partnership with BGO, shows the growth of online shopping as a percentage of total retail sales over time. Data is from the U.S. Census Bureau.

Key Takeaways

• In the last 15 years, the percentage of online shopping has more than tripled.
• The highest proportion of online shopping occurs in the fourth quarter every year due to sales like Black Friday and holiday spending.
• In the fourth quarter of 2023, online shopping was a record-breaking 17% of all retail sales.

The Logistics of Online Shopping

The increase in ecommerce is driving demand for real estate that can process online orders. BGO’s industrial warehouse and logistics properties are strategically located to help reduce expenses and transport goods to consumers more quickly. During the busy holiday period, these properties run at full efficiency to meet the surging demand.