One-Third of U.S. Shopping is Online 🛍️

What We’re Showing

This graphic ranks countries by the share of consumer goods purchased online in 2024, highlighting how e-commerce adoption varies globally.

The data, sourced from Datareportal, reflects what percentage of total consumer purchases in each country occur through online platforms.

Key Takeaways

• The United States (33.7%) and China (31.2%) lead the world in online consumer purchases, with both countries far surpassing the global average of 17.3%.
• The UK (23.2%), South Korea (22.0%), and Netherlands (20.9%) round out the top five, all showing strong digital retail habits.
• At the lower end, countries like Chile (11.0%), Switzerland (11.3%), and Thailand (11.4%) report the lowest shares of online shopping among those ranked, indicating more traditional retail habits.