Where Data Tells the Story
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For those in the business of Reading Things Online, it felt like you couldn’t go more than a few weeks last summer without seeing a new piece on how upstart running shoe brands like On and Hoka had industry behemoths like Adidas, Nike, and New Balance quaking in their sneakers.
Media (and investor) hype for the two athletic shoe sellers might have subsided a little, but both brands continue to make huge strides forward as runners around the world add Clifton 10s and Cloudsurfers to their collections and workers adopt the comfort-first sneakers to return to the office in style.
For most of the past six or so years, On and Hoka’s sales had broadly run neck and neck, with not much to split the two Europe-birthed brands. However, the former has really started to kick on in recent years, with the Swiss company reporting ~$2.6 billion in sales last year and announcing another impressive quarter yesterday, in which sales jumped 38% (currency adjusted).
See the full article here.