Nearly Half of Americans Have a Prime Membership 📦

What We’re Showing

This graphic shows the number of Amazon Prime subscribers in the U.S. Data comes from CIRP, accessed via Business of Apps.

Key Takeaways

• Almost half of America's 345M citizens have a Prime membership as of 2023
• Subscriptions grew incredibly fast in the late 2010s, with over 50% growth seen in 2017 and 2018
• Growth has slowed overall since then, though a boost was seen in 2021 due to the COVID-19 pandemic (+25%)