NFL Team Valuations Continue to Soar
The Cowboys are now worth some $10.3 billion: a 12% increase from last year’s $9.2 billion valuation, and an impressive feat for a team that hasn’t even appeared in a Super Bowl since 1996. Although the Cowboys topped Sportico’s list, the Miami Dolphins saw the biggest increase in the top 10, with their estimated valuation jumping 29%, driven by big-name signings and Miami’s booming real estate market.
At the heart of these sky-high valuations are the NFL’s colossal TV deals. The sport’s structure is tailor-made for modern marketing, with commercials easily inserted between plays. This, plus a huge fanbase that ensures the sport dominates the most watched television broadcasts, has helped the league secure the most lucrative TV sports deal to date — a record ~$110 billion, 11-year contract.
Dataset
| Team | 2024 Valuation | YoY change |
|---|---|---|
| Dallas Cowboys | $10.32 billion | 12% |
| Los Angeles Rams | $7.79 billion | 12% |
| New York Giants | $7.65 billion | 9% |
| New England Patriots | $7.31 billion | 9% |
| San Francisco 49ers | $6.86 billion | 11% |
| New York Jets | $6.8 billion | 11% |
| Miami Dolphins | $6.76 billion | 29% |
| Philadelphia Eagles | $6.75 billion | 13% |
| Las Vegas Raiders | $6.7 billion | 16% |
| Washington Commanders | $6.3 billion | 4% |
| Chicago Bears | $6.26 billion | 4% |
| Houston Texans | $6.01 billion | 12% |
| Atlanta Falcons | $5.9 billion | 14% |
| Seattle Seahawks | $5.59 billion | 16% |
| Pittsburgh Steelers | $5.55 billion | 16% |
| Tampa Bay Buccaneers | $5.5 billion | 33% |
| Denver Broncos | $5.49 billion | 13% |
| Kansas City Chiefs | $5.43 billion | 20% |
| Green Bay Packers | $5.39 billion | 14% |
| Minnesota Vikings | $5.32 billion | 20% |
| Tennessee Titans | $5.29 billion | 21% |
| Los Angeles Chargers | $5.22 billion | 13% |
| Cleveland Browns | $5.14 billion | 22% |
| Carolina Panthers | $5.13 billion | 20% |
| Baltimore Ravens | $5.12 billion | 21% |
| Buffalo Bills | $5.08 billion | 23% |
| Indianapolis Colts | $4.99 billion | 18% |
| Detroit Lions | $4.93 billion | 20% |
| Arizona Cardinals | $4.85 billion | 16% |
| New Orleans Saints | $4.79 billion | 14% |
| Jacksonville Jaguars | $4.76 billion | 18% |
| Cincinnati Bengals | $4.71 billion | 18% |
