Most American adults have a Prime membership

Ahead of its Q4 earnings on Thursday, Amazon has already been delivering some blockbuster figures this week, revealing on Tuesday that it shipped a staggering 9 billion items the same or next day last year. 

Bezos’ big box giant also announced that Prime members around the world saved almost $95 billion on free delivery last year, while US subscribers saved $500 on average — almost 4x the annual price of Prime, the retailer was keen to point out.

Prime numbers

According to estimates from Consumer Intelligence Research Partners, the number of US shoppers who use Prime — not paid subscribers, just those who access a membership — hit a record 194 million by the end of 2024. The stat’s made even more impressive by the fact that just two years ago, the same firm declared that subscribers to Amazon’s flagship service were plateauing, a charge that Amazon publicly disputed at the time.

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