Marvel Studios had a strong 2024 — can it sustain power at this year’s box office?

While Marvel Comics go back as far as 1939, its entertainment business was acquired by the House of Mouse for a cool $4 billion in 2009, following the (somewhat unexpected) success of Marvel Studio’s first film, “Iron Man (2008)".

Ironclad

For the next decade, Marvel hammered out one star-spangled smash hit after the other — most notably, the Avengers two-parter in 2018 and 2019, the latter of which is now the second highest-grossing movie of all time having accrued ~$2.8 billion. But then, Marvel movies began stalling in cinemas as signs of superhero fatigue started to set in.

After “Endgame”, nine movies in succession — aside from fan favourite Spider-Man flicks — failed to reach the $1 billion mark, including ensemble movie “The Marvels (2023)”, the studio’s largest flop to-date. Marvel then stayed pretty quiet… until mid-2024, when “Deadpool & Wolverine” strutted to the 8th biggest opening weekend ever and a $1.34 billion total worldwide gross.

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