Lululemon accuses Costco of selling bargain dupes of its luxury athleisure

Weeks after cutting its full-year profit guidance, leading to the stock’s worst day in over five years, Lululemon shares are still looking exhausted, with the stock down more than 36% year to date.

But one way that the Canadian athletic apparel retailer is trying to gain back some strength is by exercising control over “unauthorized” versions of its renowned yoga pants, hoodies, and jackets.

As reported by CNN, Lululemon has filed a lawsuit against Costco, accusing the wholesale giant of infringing on its intellectual property and “unlawfully” trading on its “reputation, goodwill and sweat equity” by selling knockoff versions of its products in Costco’s Kirkland range.

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