LinkedIn Has Become A $16 Billion Business

Last week, Microsoft revealed that LinkedIn is seeing record engagement, with comments on the platform up 37% year over year. Moreover, millions of people have now signed up for LinkedIn Premium; the company revealed that it’s earned more than $2 billion in revenue from its AI-laden premium service in the last 12 months. Indeed, LinkedIn more broadly contributes healthily to Microsoft’s bottom line — the division delivered $16 billion in revenue in 2024, more than The New York Times, Zoom, and Docusign put together.

The Microsoft-owned company has been adding a plethora of AI features aimed mainly at job seekers to its paid tier since 2023. Those include autogenerated messages and AI-powered judgments about where an applicant would be a good fit for a job posting. And the latest numbers suggest that the AI features are helping LinkedIn convince its more than 1 billion users to get their credit cards out, as the number of premium subscribers has grown around 50% in the last two years.

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