Lego just posted a blockbuster H1

Big brick energy

Lego just keeps building on its position as the world’s biggest toymaker, after posting record first half sales of 31 billion Danish kroner (or $4.65 billion) as well as H1 operating profit which was up 26% compared to the same period in 2023. 

That sort of growth on its own would be reason enough for Lego execs and investors to celebrate, but it’s even more impressive when you take the wider toy market into consideration. According to Circana research, toy sales were up from the pre-pandemic era in 2023, but had shrunk 7% compared to 2022, and the biggest names in the toy game are showing signs of the slowdown. Indeed, Mattel, the company behind Barbie and Hot Wheels, saw sales drop 1% in the first half, while My Little Pony and Monopoly makers Hasbro saw revenue dip 21%. 

See the full article here.