It’s Amazon Prime Day versus Walmart Deals in a retail discount showdown

This year’s Amazon “Prime Day” promotion will start from July 8 to 11, overlapping with the “Walmart Deals” sale, which runs from July 8 to 13. For the first time, Amazon has also extended its two-day Prime Day(s) sale from two to four days — a change Walmart answered by stretching its own event from four days to six.
Amazon has long dominated the world’s online shopping landscape, but rival Walmart, whose US e-commerce business raked in $79 billion in revenue last year, has been catching up in a daunting, precedented speed — similar to Amazon’s explosive growth in the late 2000s and early 2010s. With a fleet of 4,600 stores as its online unit’s backbone, Walmart’s promotion this year will also feel a little like Amazon’s, with its Prime-like Walmart+ subscription at the center of its discounted period, as members get early access from July 7.
It’s Amazon vs. Walmart. The winner? Maybe bargain-hunting consumers. The losers? Any non-billion-dollar online stores trying to sell stuff over the next week.
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