Hungry For Some Nostalgia? 🍪

What we’re showing

This graphic illustrates the development of popular snack brand’s logos.

Pepsi goes retro

Pepsi’s latest logo released in 2023 delivered a hit of nostalgia, reverting to the “globe” design of previous decades.

The wordmark is also much bolder, reminiscent of the company’s logo from the early 1900s. Due to the brand’s many logo changes, we weren’t able to fit logos further back than 1991.