Where Data Tells the Story
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This chart from Similarweb's Global State of Ecommerce 2025 report shows ecommerce websites that get themselves recommended by ChatGPT can capture traffic that converts to sales at a very high rate -- higher than any other channel and nearly twice as high as for organic search.
“There’s a lot of panic in the market over AI-driven changes in search, but that should not obscure the upside,” said Laurie Naspe, Director of Market Insights at Similarweb. “We believe brands and sellers who successfully optimize for AI visibility are likely to capture a new traffic channel that delivers high-intent visitors – people who are primed to buy because they’ve already done their research in ChatGPT or Gemini."