Google is slowly losing ground in search ads

According to data from eMarketer, Google’s share of the search-advertising market is forecast to drop below 50% next year for the first time since tracking began in 2008, with revenue growing at a modest 7.6% year over year. Meanwhile, Amazon’s search-ad revenue surged by 17.6% over the same period.  

Advertisers’ spending on search engines like Google grew a modest 3% year over year in Q3… while spending on retail media like Amazon was up 28%, and social-media platforms like Meta were up 5%, per marketing agency Skai’s latest report.

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