Jul 27, 2025
Deckers soars on strong international demand for Hoka and Ugg

Deckers Outdoor is up as much as 13% in early trading Friday after the footwear maker posted stronger-than-expected Q2 results.
Revenue rose 17% from a year ago to $964.5 million, beating the $901.1 million analysts estimated. Earnings per share came in at $0.93, handily exceeding the $0.68 expected, per LSEG — powered by strong overseas demand for Deckers’ two biggest brands.
Ugg, best known for its sheepskin boots, posted a 19% sales gain, while Hoka, Deckers’ breakout running shoe brand, jumped 20%, marking its “largest quarter in history.” It’s expected to remain the company’s “fastest-growing” brand this year, according to CEO Stefano Caroti.
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