Could TikTok’s sister app, Lemon8, offer a lifeline for ByteDance and creators?

Tomorrow marks one of the biggest days in recent history for ByteDance, and for the most screen-addicted Americans in your life, as representatives from the Chinese tech giant make last-ditch appeals to the Supreme Court to try to divert the US ban on the company’s flagship app, TikTok.

While a ban wouldn’t automatically wipe TikTok from those 170 million Americans’ devices before they could say the word “rizzler,” new users wouldn’t be able to download it, and a ban on updates would eventually make the platform practically unusable.

Public support for the ban, proposed due to safety concerns around sensitive user data, has been dwindling, with millions of Americans already looking to another ByteDance app as an alternative if the ban goes through. According to data from site-traffic tracker Similarweb, more than 2.3 million unique visitors clocked just over 5 million page views on the landing page for Lemon8 in America last month.

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