Chick-fil-A launches its own streaming and entertainment app
You’ve heard of chick flicks… Now, though, Chick-fil-A is changing the meaning altogether. Yes, the rumors are true: America’s largest chicken-sandwich server is launching a streaming and entertainment service as of next month (which Hope King at Axios called “the modern-day equivalent of the Happy Meal toy”).
On Monday, the fast-food chain announced that its new free app will be available from November 18, complete with family-friendly shows, podcasts, recipes, and games designed to keep adults and kids occupied between waffle fries. Described by the company as “the ultimate digital playground,” Chick-fil-A Play will also feature original content, including episodes of the “Evergreen Hills” animated series that the company has spent the past five years fine-tuning.
Secret sauce
The obvious question to all of this is: why? Well, in part because it sells somany strips and nugs that it can effectively do whatever it wants. Last year, the company brought in $21.6 billion worth of sales — an almost 20-fold increase from two decades prior — across its ~3,000 restaurants.
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