Where Data Tells the Story
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A cuddly, furry, squeaking, artificial intelligence pet with a personality. If that’s a list of words that ignites an unsettling feeling in your brain, you wouldn’t be alone. But that’s exactly the product that Japanese watchmaker Casio is betting on to brighten its financial future as the company’s consumer tech business continues to shrink.
Less than a year since launching in Japan, Casio announced this weekthat the tech-powered companion, “Moflin,” will be coming to the US, starting October 1, with a price of $429.
The G-Shock-maker sold some 10,000 of the pet robots in its home country as of the end of May — and now, per The Wall Street Journal, Casio is eyeing the Western world. The company is hoping to sell a total of 7,000 units in the UK and US by the end of March 2026 and targeting ~$34 million in sales for the stress-relieving toy globally over the next three to five years.
But after seeing the rise and fall of its main products one by one, Casio’s execs seem to think that wellness might be the company’s next big thing. Per the WSJ, Casio’s deputy senior general manager of its sound and new business division says “mental wellness is a clear growth area,” while “watches and calculators are a mature market.”
Indeed, Casio’s revenue has long been ticking down, dropping to roughly one-third of its $5.5 billion 2008 peak to $1.9 billion in 2024. Even the company’s iconic timepiece business has been rolling downhill, with its operating margin dropping every year, from 18% in fiscal 2022 to 12% last year — and that’s the best of the worsts, as most of Casio’s non-watch segments are either losing money, or have seen their margins shrink to sub 3%.
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