Apple is behind in AI — maybe it can buy its way to the top?

Apple hasn’t taken AI as seriously as some of its peers, and now, it seems that the company’s top brass are considering writing a very large check to catch up in the space. 

Though the company is yet to formally discuss a deal with Perplexity, some of Apple’s top decision-makers, including head of mergers and acquisitions Adrian Perica and Services chief Eddy Cue, have reportedly held internal discussions about making a bid for search engine Perplexity AI, according to Bloomberg News on Friday. 

The consideration comes as the tech giant awaits the final ruling for Google’s antitrust trial, which will decide if Apple’s long-standing search partnership with Google — which was revealed to be worth $20 billion in 2022 — will be allowed to continue in any form.

See the full article here.