Where Data Tells the Story
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When Apple announced its results for the fourth quarter and full fiscal year 2025 on Thursday, $100 billion was the magic number. For the first time ever, the company exceeded $100 billion in sales in a non-holiday quarter. In another premiere, Apple’s services sales for the full fiscal year topped $100 billion for the first time. And finally, the company flew by the $100-billion profit milestone in 2025 after (officially) missing it in 2024 due to a $10-billion income tax charge related to a legal dispute about tax credits in Ireland. If the European Court of Justice hadn't ruled against Apple, confirming a 2016 decision by the European Commission, the company's profit would passed $100 billion last year already, after narrowly missing it once before in fiscal 2022.
After reporting $112 billion in net income for the fiscal year ended September 27, 2025, Apple officially joined a small list of companies that have surpassed $100 billion in annual profit so far: Vodafone, after selling its interest in Verizon Wireless in 2014, Saudi Aramco, which did it five times already - in 2018 and from 2021 to 2024 - and finally Alphabet, which just crossed the $100-billion mark last year.
As the following chart shows, Apple’s net income grew more than 50-fold since 2006, the year before the iPhone was released. In 2010, the company surpassed $10 billion in annual profit for the first time. During the 2011 holiday season, Apple’s quarterly profit passed the $10-billion milestone, before hitting $20 billion in 2019 and a record $36 billion in the 2024 holiday quarter, the first quarter of Apple's fiscal 2025.